The new vision of ULIM’s digital culture
Vezi ce am făcut noi.
Brand Strategy – brand analysis / teachers, students and alumni interviews / brand architecture / site renovation / blog / advertising campaigns on conversions and recognition / visual creation on Facebook, Google Search, Instagram platforms.
Brand definition – brand development / brand optimization / copywriting / storytelling / branding / brochure creation.
Brand experience – stationery / newsletters / stickers / exhibition design / design / web design / photo / video
ULIM is a university for students with character. Students who want to leave their mark on society. Over the university years, ULIM has become an extensive organization where, every year, over 5,000 students build a promising future.
It is undeniable that the evolution of ULIM has led to a natural proliferation of styles and types of communication over several generations of faculties, courses and departments. But the existing style felt outdated and no longer relevant to the key audience: students. The time has come for a special refinement of ULIM’s identity with a complete rebranding.
A clear brand concept
As a marketing agency, we have been entrusted with the task of challenging the institution both creatively and strategically. In order to collaborate, as a neutral part, on the development of a single brand identity, we analyzed the brand from different angles and, if necessary, to make bold choices.
We started by organizing an intensive strategic preliminary phase to create the strategic foundation and identify all contact points. The aim was to declare clear values and promises of the institution as the basis of a strong brand concept. We chose the purest form and an individual character.
Cuvintele devin propoziții
și propozițiile dau sens.
CARE FORMEAZĂ
CARACTERE
Concept site
A strong design plays the main role in ULIM’s new visual identity. It offers a novice vision for the institution and for the multilateral world of students, thus excluding simplicity, but without deviating from the impact of the message transmitted.
Photo session concept
Life at ULIM is a colorful adventure. Here you are encouraged to stop thinking in terms of black and white and to develop a strong identity.
The photo sessions show the ULIM students as they really are. Their individuality is recaptured in images from different angles to render the real life of a student from Moldova.
Reach and non-stop engagement
Similar to the strategic preliminary phase, the campaign for ULIM is an intense journey that we approach in a transparent and staged manner, together with the communication department of ULIM.
In addition to renewing all the communication channels, we worked as a proactive partner, as a brand challenger. We ourselves continue to look in strategic, creative and communication terms; we continue the daily promotion campaign for all new students, employees and people connected with ULIM who want to make a difference.
Because we are in the middle of the campaign, we will come up with the results in numbers at the end of September.
Keep an eye on this project!
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Proiectele profunde încep cu completarea acestui formular
